Privacy Policy
How TrueVibe collects, uses, and protects your personal information.
Last Updated: April 6, 2026
1. Introduction
TrueVibe ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use the TrueVibe mobile application and related services (collectively, the "Service").
Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of your information in accordance with this policy. If you do not agree with any terms of this Privacy Policy, please discontinue use of the Service immediately.
This policy applies to all users of TrueVibe worldwide, with specific additional rights for residents of California (under CCPA) and the European Union/EEA (under GDPR), as detailed in Section 7.
2. Information We Collect
We collect several types of information to provide and improve our Service:
2.1 Information You Provide Directly
- App Data Stored Locally: Your onboarding answers (dating goals, preferences, relationship type sought, age range preferences, current dating platforms used), analysis history, and app preferences are stored locally on your device using on-device storage. This data never leaves your device unless you explicitly submit it for AI analysis.
- Uploaded Images: Profile photos and screenshots of dating profiles you upload for analysis. These images are processed by our AI and are not permanently stored beyond what is necessary to deliver your analysis results.
- Conversation Content: Text excerpts from dating conversations you paste into the Chat Copilot feature for coaching purposes.
- Support Communications: Messages, emails, or other communications you send to our support team.
2.2 Information Collected Automatically
- Device Information: Device model, operating system and version, unique device identifiers, and mobile network information.
- Usage Data: Features you use, frequency of use, session duration, screens viewed, buttons tapped, and in-app navigation patterns.
- Log Data: IP address, date and time of requests, app crashes, and error logs.
- Purchase History: Record of Sparks purchases and subscription status (payment details are handled by Apple/Google and RevenueCat; we do not store raw card numbers).
2.3 Information from Third-Party Services
- Firebase / Google: Used for analytics and crash reporting only. Firebase may collect certain device and usage data per its own privacy policy. Firebase is NOT used for authentication.
- RevenueCat: Manages subscription and in-app purchase verification. Shares subscription status and transaction records with us.
- Google Gemini API: We send your uploaded images, onboarding answers, and conversation screenshots to Google's Gemini API to generate AI coaching outputs. Google processes this data as a sub-processor; see Section 10 for our AI Processing Notice.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Providing the Service
- To analyze your dating profile photos and generate personalized improvement recommendations.
- To screen match profiles for compatibility signals, red flags, and authenticity.
- To provide conversation coaching and reply suggestions from conversation screenshots.
- To process and fulfill your Expert subscription purchases.
3.2 Personalization
- To tailor AI coaching outputs to your stated dating goals and preferences.
- To remember your settings and preferences across sessions.
3.3 Service Improvement
- To analyze aggregate usage patterns to improve our features and AI models.
- To identify and fix bugs, crashes, and performance issues.
- To conduct internal research and analysis to develop new features.
3.4 Communications
- To send transactional notifications (purchase receipts via App Store/Google Play).
- To send service announcements and important policy updates.
- To send promotional notifications and offers, if you have opted in (you may opt out at any time).
3.5 Legal & Safety
- To enforce our Terms of Service and other policies.
- To comply with applicable laws, regulations, and legal processes.
- To protect the rights, safety, and security of TrueVibe, our users, and the public.
4. Sharing Your Information
We do not sell, rent, or trade your personal information. We share your information only in the following limited circumstances:
4.1 Service Providers
We share information with third-party vendors who help us operate the Service, including:
- Firebase / Google: Analytics and crash reporting.
- Google Gemini: AI model processing (see Section 10).
- RevenueCat: Subscription and purchase management.
- Customer support tools.
All service providers are contractually bound to process your data only as directed by us and in accordance with applicable privacy laws.
4.2 Business Transfers
If TrueVibe is involved in a merger, acquisition, or asset sale, your information may be transferred as a business asset. We will provide notice before your information becomes subject to a different privacy policy.
4.3 Legal Requirements
We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, safety, or security of TrueVibe, its users, or the public.
4.4 With Your Consent
We may share your information for any other purpose with your explicit consent.
5. Data Retention
TrueVibe uses a local-first data model. Most of your data is stored on your device and is not transmitted to our servers.
- App data stored locally on your device: Your onboarding answers, preferences, and analysis history are stored locally on your device. You can clear all local data at any time from Settings > Clear Data. Uninstalling the app also removes all local data.
- Uploaded images: Processed transiently to deliver your analysis results; not retained on our servers after the coaching response is delivered.
- Conversation snippets: Processed transiently by our AI; not stored permanently on our servers after the coaching response is delivered.
- Purchase records: Retained for up to 7 years to comply with accounting and tax obligations (managed via RevenueCat and your App Store/Google Play account).
- Log data: Retained for up to 12 months for security and debugging purposes.
You can clear all locally stored app data at any time from Settings > Clear Data within the app. See Section 7 for additional rights.
6. Security
We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using TLS/HTTPS.
- Encryption of sensitive data at rest.
- Access controls limiting employee access to personal data on a need-to-know basis.
- Regular security audits and vulnerability assessments.
- Secure development practices and code review processes.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by applicable law.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
7.1 Rights for All Users
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal information ("right to be forgotten"). You can clear all locally stored data from Settings > Clear Data within the app.
- Portability: Request your data in a structured, machine-readable format.
- Objection: Object to certain types of processing, including direct marketing.
7.2 California Residents (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, and share.
- Right to Delete: Request deletion of personal information we have collected from you.
- Right to Opt-Out of Sale: We do not sell personal information, so this right is not applicable.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Limit Use of Sensitive Personal Information: Where applicable.
To exercise California rights, contact us at support.truevibe@easier.today with the subject line "CCPA Request."
7.3 EU/EEA Residents (GDPR)
EU/EEA residents have rights under the General Data Protection Regulation:
- Lawful Basis: We process your data based on contract performance (to provide the Service), legitimate interests (service improvement, security), legal obligation, and consent (marketing communications).
- Data Subject Rights: Access, rectification, erasure, restriction of processing, portability, and objection.
- Supervisory Authority: You have the right to lodge a complaint with your local data protection authority.
- International Transfers: Data may be transferred to the United States. We rely on Standard Contractual Clauses (SCCs) or other approved mechanisms for such transfers.
To exercise any privacy right, email us at support.truevibe@easier.today. We will respond within 30 days (or 45 days for complex requests).
8. Children's Privacy
TrueVibe is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. Users between ages 13 and 17 may use the Service only with verifiable parental or guardian consent.
If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at support.truevibe@easier.today. We will promptly delete such information from our systems.
We comply with the Children's Online Privacy Protection Act (COPPA) and similar laws in other jurisdictions.
9. In-App Purchases & Subscriptions
TrueVibe offers a free tier (3 Sparks/day) and Expert subscriptions (Weekly, 3-Month, Lifetime) for unlimited access.
Payment Processing
All payment transactions are processed by Apple (App Store) or Google (Google Play). We do not directly collect or store your credit card or payment account information. RevenueCat acts as an intermediary to verify and manage subscription status.
Data Associated with Purchases
We receive and store: transaction identifiers, purchase timestamps, product purchased, and subscription status. This information is used to unlock Expert features and maintain your subscription status on your device.
Subscription Auto-Renewal
Weekly and 3-Month Expert subscriptions auto-renew unless cancelled at least 24 hours before the end of the current billing period. Lifetime subscriptions are a one-time purchase with no recurring billing. You can manage or cancel your subscription through your device's App Store or Google Play settings.
Refunds
Requests for refunds on subscriptions are handled by Apple or Google per their respective refund policies.
10. AI Processing Notice
TrueVibe uses artificial intelligence to generate personalized coaching insights. This section explains in full detail how your content is handled, in compliance with Apple App Store guidelines 5.1.1(i) and 5.1.2(i).
Third-Party AI Processor
The AI features in TrueVibe are powered by Google Gemini (Vertex AI — Google Cloud). Google is the named third party that receives and processes the data described below.
What We Send to AI
When you use an AI feature, the following data is transmitted to Google Gemini (Vertex AI — Google Cloud) to generate your coaching output:
- Your onboarding answers (age, gender, and current dating situation) to provide personalization context.
- Your dating profile photos (for Profile Glow Up analysis).
- Photos of people you are interested in, uploaded from their dating profile (for Vibe Check analysis).
- Screenshots of dating conversations (for Chat Copilot analysis).
User Consent Before Data Is Sent
TrueVibe obtains your explicit consent before any personal data is transmitted to Google Gemini. An in-app consent dialog is presented the first time you use an AI feature, clearly explaining what data will be sent and to whom. No data is transmitted to any AI system until you have confirmed your consent.
How Google Handles Your Data
Per Google Cloud's AI/ML Privacy Commitment, Google does not use data submitted through the Vertex AI / Gemini API to train, improve, or refine its AI models. Your data is processed solely to generate the response for your session and is not retained by Google long-term after processing is complete.
No Human Review
Our team does not read your private messages, conversations, or personal profile content. AI processing is fully automated. Our support team cannot access your personal data as it is stored locally on your device.
Data Minimization
We send only what is necessary to generate your coaching output. We do not include unnecessary personal identifiers when sending data to Google Gemini.
Your Control
You control what you share with TrueVibe. You are never required to upload private conversation content or photos. All AI analysis features are opt-in by design. You may withdraw consent at any time by discontinuing use of the AI features.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy.
- Send an in-app notification to users.
- In some cases, seek your renewed consent if required by law.
Your continued use of the Service after changes become effective constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
TrueVibe Support
Email: support.truevibe@easier.today
Subject: Privacy Inquiry
We are committed to resolving privacy concerns promptly and will respond to all inquiries within 30 business days.
For urgent data security concerns or potential breaches, please email support.truevibe@easier.today with the subject line "URGENT: Security Concern."